--- title: B2C Single Sign On & Identity Management That Wins Over Consumers description: Well designed B2C Single Sign On (SSO) and Identity Management is critical to increasing consumer volume and interaction with your website. image: https://blog.empowerid.com/hs-fs/file-1903902674-jpg/images/crowd_hand.jpg --- [![empowerID-logo](https://blog.empowerid.com/hubfs/empowerID-logo.svg "empowerID-logo")](http://www.empowerid.com) **![phone](https://blog.empowerid.com/hubfs/images/phone.svg)   1-877-996-4276   **or**  +1 (614) 652-6825** [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/220903377569) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/company/85780) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/EmpowerID) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png) ](http://www.youtube.com/user/empowerID) # All-In-One Identity Management and Cloud Security Emerging technologies are challenging old paradigms and unveiling new ways of approaching the security discipline that enables the right individuals to access the right resources at the right times for the right reasons. EmpowerID has embedded innovative technologies in every aspect, providing flexible and mature IAM capabilities in the cloud, on premise and in hybrid environments, addressing the mission-critical need across increasingly heterogeneous technology environments, and meeting increasingly rigorous compliance requirements. # B2C Single Sign On & Identity Management That Wins Over Consumers Posted by [Bradford Mandell](https://blog.empowerid.com/blog-1/author/bradford-mandell) on Mon, Oct 20, 2014 - [Tweet](https://twitter.com/share) **                              ![describe the image](https://blog.empowerid.com/hs-fs/file-1903902674-jpg/images/crowd_hand.jpg?width=574&height=574&name=crowd_hand.jpg)** Organizations that manage successful brands know what their customers want from a website experience and are able to provide it. Consumers want simpler processes.   They want a quick, seamless authentication experience.  They want to get to a site from any device that is handy at the time, whether it’s a pc, a tablet or a smartphone. They have lots of choices and they are bombarded with lots of information. Your branding must be visible and the flow of your customer through your site must be smooth so they will have a positive experience, remember you and want to return. And your security for their identity needs to protect them and you without being obtrusive. Your prize, if you capture consumers with a well-designed web presence, is a solid foundation for  business growth, faster fulfilment of your clients’ needs, and substantially greater efficiencies that can  reduce costs and drive profitability. And of course you are supposed to accommodate all that and keep to a modest IT budget… phew!   Here’s what it’s going to take: - A highly scalable Single Sign On (SSO) and Identity and Access Management (IAM) platform – one that can take you where your ambition wants to go.  Your IAM infrastructure may need to manage millions of users and tens of thousands of logins an hour. - Flexible branding – the login process can’t be generic, it and related Single Sign On (SSO) pages need to be customizable to your themes. - Support for social media logins is a must if you want to simplify the user experience and entice the widest number of users possible. - Self-service password reset and challenge questions that allows consumers to quickly get back in to your site if they forget their username or their password. - 2nd factor authentication capabilities and even identity validation will be needed if you need to provide an extra level of protection for your data or resources.  You may want the ability to step up authorization when a user needs to access more sensitive information. - A flexible API is another core need – on that can be embedded into your existing applications to connect to common authentication, provisioning and authorization processes. - You will want a licensing model that scales from a modest user base to one that is still affordable if you exceed your best expectations. - And while many SSO platforms claim that you can easily entrust provisioning to another platform that they can connect to, that’s going to cost you more money to develop, to implement and to support. So you will want a platform that is capable of integrating all of your essential identity management tasks from the start. - There is a lot of other technical stuff that you are going to want, like compatibility with all the major standards (SAML, WS-Fed, OAuth), password vaulting and reverse proxy for those legacy apps that can’t make a standard federated connection, but that still need to talk to your federated environment (because throwing out everything you own to pave way for new standards isn’t always practical). There is a solution that provides all of the above: EmpowerID.  EmpowerID is an integrated and modular platform, built on a single codebase and driven by workflow with prebuilt one-to-many SSO and Identity Management scenarios with the needs of consumers in mind.  EmpowerID’s visual workflow designer and adaptive HTML5 interfaces offer a vastly improved and simplified approach to traditional SSO and IAM challenges.  It can be stood up in just a few days or weeks depending on the customization desired, instead of the months that other applications take.  Most importantly, EmpowerID supports a satisfying access experience for consumers and drives strong ROI with its secure, seamless and flexible identity processes.                                                      [![Request a Demo](https://no-cache.hubspot.com/cta/default/174819/9acd2a21-692b-4960-8022-244d1429b73c.png)](https://cta-redirect.hubspot.com/cta/redirect/174819/9acd2a21-692b-4960-8022-244d1429b73c) Tags: [WS-Fed](https://blog.empowerid.com/blog-1/topic/ws-fed), [authentication](https://blog.empowerid.com/blog-1/topic/authentication), [Identity Management](https://blog.empowerid.com/blog-1/topic/identity-management), [Federation](https://blog.empowerid.com/blog-1/topic/federation), [consumers](https://blog.empowerid.com/blog-1/topic/consumers), [SAML](https://blog.empowerid.com/blog-1/topic/saml), [Single Sign-on](https://blog.empowerid.com/blog-1/topic/single-sign-on), [Password management](https://blog.empowerid.com/blog-1/topic/password-management), [SSO](https://blog.empowerid.com/blog-1/topic/sso), [social media](https://blog.empowerid.com/blog-1/topic/social-media) ### About EmpowerID EmpowerID is the all-in-one Identity Management and Cloud Security platform designed for people.  Globally managing millions of identities in diverse enterprises, EmpowerID offers comprehensive provisioning, single sign-on and access governance coupled with an industry leading user experience.  Built on a single codebase for manageability and scalability, EmpowerID ships with a powerful API, a visual workflow designer and over 400 ready-to-use workflows for rapid deployment.   [![Free Evaluation of EmpowerID](https://no-cache.hubspot.com/cta/default/174819/daebe087-5275-487d-bf53-bb1d39fb9dc4.png)](https://cta-redirect.hubspot.com/cta/redirect/174819/daebe087-5275-487d-bf53-bb1d39fb9dc4) ### Latest Posts ### Posts by category - 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EmpowerID © 2021 EmpowerID ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bradford Mandell", "url" : "https://blog.empowerid.com/blog-1/author/bradford-mandell" }, "datePublished" : "2014-10-21T02:20:00.000Z", "headline" : "B2C Single Sign On & Identity Management That Wins Over Consumers", "image" : [ "https://blog.empowerid.com/hs-fs/file-1903902674-jpg/images/crowd_hand.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.empowerid.com/blog-1/bid/356849/B2C-Single-Sign-On-Identity-Management-That-Wins-Over-Consumers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.empowerid.com/hubfs/Asset%201.svg" }, "name" : "EmpowerID" } } ```